They said it's, basically, a pure XC race bike. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Your email address will not be published. bikeit! Someone shopping for a high end bike is never going to go to Walmart for it. Not that Viathon is going mass-market anytime soon. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Like was stated, much of the pricing for this sport is utterly absurd. He proposed a private-label project, and hes bringing it to fruition. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Department-store bikes look a lot better than they used to. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. But it is building out a platform not just with more and better bikes, but with video and editorial support. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. At least they dont come with pegs. @I wonder how many ZX-6rs are produced and sold. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Also if you make that thing for many years, it further amortizes the investment. Wal-Mart shoppers are not going to spend 3-5 k for a bike! One of the podcasts I listen to (maybe Singletracks?) According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? ! 439mm size large w/ no XLactually dont care, but love an opportunity for a Zoolander quote!! REI bikes are made by the largest manufacturer in the industry, Giant. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. ($1k frame only pricing). Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Good question, Dan, and one we'll come back to in just a minute. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. Thats a call youll have to make. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Walmart is also the largest grocer in America and possibly the world. We have incredible traffic on our site. Ive already gotten questions for people internationally. 3 for online traffic after Google and Amazon. It's not the products: a three-frame range of MTBs, and gravel and road bikes. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Or at least, hasn't happened yet. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. jim preston mchenry, il obituary. I'm seeing an unbranded power meter, but no mention of it. How is the Walmart frame wroth 4x an ebay frame? Viathon is a start-up carbon bike brand with a difference. No mention of gearing. bikes Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? The brake were the same Tektro brakes on a 2300 or Sora bike. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". For the last update and a link to the introductions, Click Here. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Press J to jump to the feed. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). For less. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. It doesnt have to adapt to the future, it is the future. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. 99% of Americans walk into a Walmart store every week. And the bikes look good! Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. the stigma of owning a bike bought at Walmart. Walmart's return policy is insane and the employees there generally DGAF. Its easier and faster for me to expand our bike offering online than it is to go into stores. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. He employs six engineers and designers at his Toronto-based studio. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Hopefully the forks won't be on backwards. The impetus for the brand was therefore personal, not corporate. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Hed been with the online retailer for 10 years. At first it was seemingly impressive for $2500. The average person is a Walmart shopper, he says. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. And failing. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Full on rippers. The Waltons own Moosejaw. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. bike brands don't make as much as you think per unit. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. For now, no. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. tony dokoupil ex wife the bachelorette. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). Does it seem like a no-brainer to spring for Viathon for people interested in that? The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Thats a challenge. But to drive the demand, there needs to be a product in place to capture attention. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. The Bike Forum. Some of that is a function of the homogeneity of the modern bike-enthusiast business. A few things are apparent with Viathon. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Many people are the same, I guess the rebranding isn't for nothing. The simple answer is: because it can.
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